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GOOGLE: MAGIC ERASER

Highlighting perfect image is standard among competitors, so we chose to break convention for the launch of Google Pixel 6's Magic Eraser feature. Instead of showcasing flawless end results, we flipped the script by celebrating the elements erased — imagining the magical worlds they might inhabit.


Client ︎︎︎ Google
Agency ︎︎︎ Anyways Creative
Creative Team ︎︎︎ Ellen Turnill, Dom Taylor, Ty Stanton-Jones and me.
Director ︎︎︎ Sophia Ray
IRL Installation︎︎︎ Amplify