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HINGE: WHEN YOU FOUND SOMEONE WHO

In a world where traditional success stories no longer capture the full spectrum of love, we set out on a journey to discover the ways Gen-Z experience connection.

By engaging with over one hundred couples who found love on Hinge and then chose to delete the app, we uncovered stories of connection and love that defy conventional milestones.

Using these insights and profiling some of these couples, we crafted a social campaign Deletion Stories, showcasing the unexpected paths to finding love.


Client ︎︎︎ Hinge
Agency ︎︎︎ Anyways Creative
Creative Team ︎︎︎ Dom Taylor, Saffron Lee and me.
Director ︎︎︎ Will Hopper
Production︎︎︎ Blink
Casting ︎︎︎ Jinjo